Trend research
for philips

During my Minor Global Trendwatching we had to do research about Generation-Z. This generation is very various and have very different opinions about the world.

The poster I’ve created is about Gen-Z, the drivers and the changes they made in the society already. They are the generation that can change the world and they know it. It was nice to help Philips with their research and they are creating a product now for this generation so I’m very curious about that.

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